An inside look at why Papillon is setting the bar for luxury home living in Myrtle Beach

We recently sat down with Papillon’s real estate specialist John Woodard on the front porch of the Grand Glenbrook model home that catches the ocean breeze to discuss his professional insights into why Papillon homes are like no other going up on the Grand Strand.

Here in Myrtle Beach since 1991, Woodard knows the area like he knows every square inch of these luxury homes – that, and he knows the real estate process, inside and out, including market conditions, values and contract negotiations, so you’re getting exactly what you want and need at the price that’s best for you.

And here’s what else Woodard has to offer on the perfect trifecta of Location, Layout and Quality that you’ll find in your home search right here at Papillon:

One year ago, the beautiful boutique community of Papillon was blooming with 61 properties. Today, there are only 25 homes left. And that growth spurt has everything to do with this prime location on this wisp of land that sweeps the north end of Myrtle Beach.

“A lot of times, folks think of the busy boulevard south of here when they think of Myrtle Beach,” says Woodard, “but then they come visit us and find that this is such a quiet, peaceful residential section that they never realized was here.”

Woodard also says the 61 exclusive lots of Papillon off 78th Avenue North and Ocean Boulevard are plotted on one of the highest elevations of Myrtle Beach, an important vantage point from the slope down to the ocean nearby.

Papillon homeowners will also have the advantage of living within walking distance of some of the beach’s best restaurants, shops and upscale grocery stores, plus a short drive to the finest theatre entertainment and the nationally renowned Grand Strand Health Center.

Open the front door to each Papillon home, and you’ll discover that careful attention was spent on designing the open space living/kitchen dining areas of the Lowcountry Charlestonian layout.

“There’s also an intentional dramatic entrance with the design element of an actual foyer,” says Woodard, “which people love.”

Additional interior highlights within the layout include high ceilings, first-floor master suites with walk-in closets and stately master baths, hardwood floors, a natural gas fireplace and stove top, and high-end kitchen cabinetry, countertops, lighting and appliances. Outside, the homes boast brick or Hardie exteriors, a charming front porch and Charleston-style courtyard.

And the Papillon neighborhood itself is also laid out to accentuate the natural beauty of her surroundings, from the centuries-old live oak tree rooted in a central green space that slopes down to an alley funneling into the brilliant blue Atlantic below to the mindset of the builders that left the natural topography untouched and the land’s live trees standing.

When the builder of Papillon has more than 40 years of experience developing luxury oceanfront real estate projects up and down the Grand Strand, we think it’s best to say homeowners are in good hands.

Winchester Development Group is well-known for this high-quality work, along with recruiting the best architects, builders, planners, engineers and more. Which is why they chose C3 Studio, an architectural firm out of Knoxville, Tenn., and Sands Building Group, based right here in Myrtle Beach.

“These homes aren’t easy builds because the topography isn’t all flat, and Sands didn’t want to ruin the natural integrity of the levels of land,” says Woodard. “It just shows the exceptional level of quality of this builder.”

Papillon’s quality is proven in its natural beauty, quality, layout and unbeatable location. “This is one of the very rare opportunities to purchase a new build this close to the ocean without any hotels nearby,” says Woodard, “which is why they’re selling fast.”

For more information, visit or call John directly at 843.997.2420.

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  • John Woodward

    John has lived in Myrtle Beach since 1991, and has developed extensive knowledge of Myrtle Beach and its surrounding areas. John works tirelessly to accomplish his client’s goals. He handles every aspect of the real estate process, from educating his clients on current market conditions to negotiating contracts, all with their best interests in mind. John’s clients find his dedication and guidance go a long way to ensure a stress-free buying experience.

  • Breanna Truex

    I am a Grand Strand native and a graduate of Waccamaw High School in Pawleys Island. I love the Grand Strand so much that I chose to raise my family here. My career in real estate began immediately after college in new home sales. I pride myself on giving exceptional customer service. Real estate is a career that I enjoy and I desire to make the home buying experience pleasant and stress-free for every client.

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7900 North Ocean Blvd., Myrtle Beach, SC 29577 | 843.997.2420